For our animal brethren, mistakes are very often fatal

Stockpiling too little food for the winter, zigging when they should have zagged to escape the predator’s clutches, or stepping awkwardly and breaking a leg could, and probably did, spell the end.

For better or worse, we modern humans usually get to live with the consequences of our actions. We are around to deal with the aftermath of our mistakes. Even though most of our daily screw-ups are of little consequence in the big picture of life, they still feel awful. Our mammalian brains are wired to be highly averse to failure, pain, and social rejection, though they are unavoidable. As long as you’re living and breathing, you’re going to make mistakes, sometimes big ones.

And if you’re really living—trying new things, boldly blazing a trail for yourself, taking big leaps—you will crash and burn sometimes. You’ll lose your shirt in a business deal gone wrong, someone you care about will break your heart, a perfect opportunity will pass you by because you didn’t pull the trigger at the right time.


I’m speaking from experience here. I like to think I have lived life boldly and to the fullest, and as a result, I have failed big more than a few times. And you know what? I’m profoundly grateful for those failures. Without exception, every failure was a crucial stepping stone to where I am today. From my vantage point as a not-young man (I’m not ready to call myself old yet), I can look back and honestly say that I wouldn’t be where I am today without failing.

I’ll even take it a step further and say that I’m successful today because not only was I willing to fail, I embraced failure as a part of the journey. This isn’t to minimize the very real social and financial costs. Believe me, I have absorbed some excruciating losses in my day. If you’re in the throes of something catastrophic now, I’m certainly not telling you to cheer up and look on the bright side.

No, but the reality is, time marches on. It can drag you kicking and screaming, or you can work to get your feet under you again and persevere. In every crisis, there comes a point where you have to ask, what’s next? Failure is never the end. You have one true ending in life. Everything else is a waystation on the path to the next thing.
There is No Success without Failure
The older I get, the more I appreciate failure. Nobody ever becomes successful without making mistakes, often huge ones. In fact, the individuals who rack up the most wins in life are also the ones who fail the most because they try the most. Professional baseball players strike out more than anyone on the planet because they see the most pitches and whiff on the most swings. Well-known comedians tell the worst jokes and bomb more often than their less successful colleagues because they step on stage and push the limits. Lightbulb inventor Thomas Edison supposedly said, “I have not failed 10,000 times—I’ve successfully found 10,000 ways that will not work.”

Even people who are objectively successful in one domain may be abject failures in another. Consider the stereotypical workaholic who builds an eight-figure business, but their kids barely know what they look like.

No matter how you define them, success, achievement, or “winning” only happen for people who are willing to put themselves out there, make themselves vulnerable, and be in situations where failure is a very real possibility. This holds true whether we’re talking about relationships, parenting, starting a business, working for someone else, or trying a new hobby. Variables outside your control derail your best-laid plans. Worst-case scenarios come to pass. When that happens, you have to be ready to pivot.
I talk about the concept of pivoting in Keto for Life. Pivoting means adapting on the fly when life throws you a curveball. The ability to pivot is the ultimate expression of mental flexibility, one of the pillars of living a long and healthy life.

Ben Franklin said that nothing is certain except death and taxes, but I say we add failure to that list. Your perfectly constructed diet and exercise routine work until menopause strikes and knocks everything out of whack. Your job is ideal until the company brings someone new onboard who torpedoes your cushy situation. Your business idea is flawless until the supply chain breaks down. As much as failures hurt at first, they are always opportunities to be nimble and find a new path forward as long as you’re willing and able to pivot.

My path through life has been non-traditional, to say the least. Among the many jobs I’ve held are elite athlete, coach, sportscaster, anti-doping czar, TV host, blogger, and author. I’ve started businesses painting houses, selling shoe repair kits, peddling frozen yogurt, producing and marketing high-potency supplements, publishing books (my own and others’), and, most recently, disrupting the condiment world. A few of my ventures were successful beyond my expectations. Others failed spectacularly. Some I simply moved on from in order to pursue new opportunities.

From the outside, it may look like my path was a series of stops and starts, abrupt left-hand turns, and a few somersaults. To me, there is a clear narrative of how I got from the scrawny kid who mowed lawns in junior high to the man I am today. Sure, there were some significant pivots along the way. By and large, each one followed an event that could reasonably be called a failure.

Failure isn’t just an opportunity for change, it’s a catalyst for change. Nothing lights a fire under my butt like failing at something. The trick is to avoid getting sucked into despair. The immediate aftermath of failure is painful and sometimes embarrassing, no doubt about that. However, once the initial suckiness subsides, a new world of possibilities opens up. You know the saying “one door closes and another opens.” Well, I say one door closes and two more open. And you get to walk through them with all the newfound wisdom you gained from your previous mistakes.

The only way to avoid failure is never to try anything. That’s the biggest mistake of all, as far as I’m concerned.

So let’s agree: Failure is inevitable. You can fight it and be miserable, or you can embrace it, learn from it, pivot when necessary, and be happy and successful in the long run. That’s all there is to it.
How to Fail Successfully
No, that’s not an oxymoron. I didn’t get to where I am today by succeeding at every turn. I got to where I am today—happy marriage, terrific kids and grandkid, thriving businesses, best-selling books, Primal community I’m incredibly proud of—by failing successfully.

Each and every one of my failures built me into the man I am today, but it didn’t have to be that way. At any juncture, I could have thrown in the towel and abandoned what I knew to be my mission and passion. I could have taken a more traditional road, working a corporate job to build up my 401k until I had enough to retire comfortably. That’s right for some people, but not for me; I was destined to carve my own winding path through life. Along the way, the ups and downs of my chosen path taught me a lot about what it takes to fail successfully.
Open-mindedness and Curiosity
Don’t cling too tightly to your ideas about what success could look like. Pose more questions and consider more possibilities. Instead of banging your head against a wall trying to make your current plan work, ask yourself, “What have I learned from plan A that I could apply to plan B, C, D, E?”

I think I’m pretty risk-averse, but I’m also intensely curious about what will happen if I just try. That’s propelled me to take leaps when other people would have stayed put. Australian poet Erin Hanson captured it perfectly in her much-memed sentiment, “There is freedom waiting for you, on the breezes of the sky. And you ask, ‘What if I fall?’ Oh, but my darling, ‘What if you fly?’”
Lack of Ego and Attachment to Outcomes
A few years ago, I embarked on a business venture that turned out to be a disaster. Looking back, I can see how it all went wrong. Heck, if I’m being honest, I saw the train wreck unfolding in slow motion as it was happening. There were many times my gut said, “Cut bait, Sisson!” but I ignored it. I dug my heels in deeper and poured more money into the project. Why? Because I was too attached to the outcome. I was too determined to make it work at all costs, and cost me it did.

As that great American philosopher Kenny Rogers imparted to us in song, “You gotta know when to fold ’em.” Absolutely, be optimistic and believe in your purpose and your projects. Also be pragmatic. Let go of ego and listen to the smart people around you. Listen to the voice inside your head.

In this particular case, I took a big swing, and I missed. It was painful at the time, personally and financially. But you know what? Disentangling myself from that venture freed up the time and mental space I needed to redouble my efforts with Primal Kitchen foods, which is where my true passion was anyway. In hindsight, I should have walked away sooner.
Some Hubris
Be your own biggest fan. Truly believe you have something of value to offer the world.

Throughout my career, my most successful projects were the ones that best aligned with my core values and mission. My life goal was never to become a blogger or an author or a mayonnaise baron. I wanted to empower people to #LiveAwesome. Along the way, I discovered that blogging, writing books, and creating amazing food products were the avenues by which I could reach the most people.

At every juncture, my belief in my ability to fulfill that mission—to help as many people as possible reach their maximum potential and enjoy life to the fullest—was unwavering. Your specific purpose may be entirely different, but it’s just as important. Keep the faith, and you’ll keep finding your way.
There’s no use beating yourself up when things go wrong. You can’t see the big picture when you’re focused on what an idiot you are for screwing up. Acknowledge the suffering that failure causes, remind yourself that it’s a part of life, and do your best to learn and move forward.
Probably because failing is such an aversive experience, we tend to exaggerate our definition of failure. There is a big difference between making a mistake and failing. I have made countless mistakes in my life, but I have only truly failed a handful of times. And guess what, I’m still here to tell the tale. Why? Because even the most painful, most humiliating, most costly failures are rarely catastrophic in the long run. People do end up financially ruined or with their reputations destroyed, but those are the exceptions, not the rules. Don’t blow relatively minor hiccups out of proportion or they will become bigger than they need to be.

One of the biggest regrets people have is lost time. “I wasted so much time on that project/business/relationship.” That’s the wrong way to think about it. You invested time and didn’t get the payout you hoped for or expected. That time was not wasted as long as you learned something you can apply to your next venture.

In any case, there’s little value in looking backward. Regret is a waste of time. Only look back as much as necessary to glean the appropriate lessons from your past mistakes, and then turn around and face forward again.

Oh, and try to avoid making the same mistakes twice.
Don’t Worry About the Future
If I can leave you with one piece of wisdom I’ve gleaned from nearly seven decades spinning through space, it’s this: The future is coming no matter what you do today, and there is only so much you can do to prepare. Your energy is better spent focusing on the here and now. Do what you can to improve your life, be happy and fulfilled, and contribute to the world today. I don’t necessarily believe that “everything happens for a reason” in some big cosmic sense, but I do believe that everything is perfect. Things ultimately happen at just the right time for you if you’re always working on being true to yourself now.

Everything will be ok.

Thanks for reading, everyone. What are the biggest lessons you’ve learned from failures in your life?

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